I’m getting a lot of questions about bloggingthese days.

Friends and strangers are all emailing me, asking the same thing:

Am I doing this right?

Most of the time, unfortunately, the answer is no. But not for the reasons you might think:

• Not because they’re not good writers.
• Not because they don’t have a good design.
• Not because they aren’t promoting their work and getting their name out there.

The simple reason a lot of blogs struggle to succeed is because of lack of focus. Many bloggers haven’t taken the time to develop a unique purpose for their blog, and as a result they’re just writing — with little thought as to what they’re hoping to accomplish.

Hence, the frustration and insecurity. They’re moving in a direction, but not sure where they’re actually headed.

This a natural tendency (confession: I did this for four years). But eventually, it’s time to get serious. And every serious blogger eventually moves away from a lack of focus and starts to tackle blogging more intentionally.

So what do I tell these people?

I share with them one easy exercise that has helped thousands of people (I walk them through this lesson and others in my free blogging course).